As a graphic design agency, we have done many rebrands for different companies and even rebranded our company. Here are the top and most important things we learned during this time:
- It’s sometimes necessary to start over. Most brands will undergo a rebranding process at least once while in business. A revision to the logo and other visual identity components is undoubtedly necessary at some point, if not a complete rebrand. Knowing when that time has come and what needs to change is crucial in this situation.
- Hiring the right people to do the job. Rebranding is a versatile process; thus, different professionals are needed for it to be successful. However, since it’s your brand, it’s important to stay in the process, communicate with the people you hire, and trust their decisions.
- It’s normal to doubt the process. You will doubt yourself and the process you are going through sometimes, but this is not something to be afraid of. Since you and your team are working on such a significant change, it’s acceptable to feel this way for the time being. It is beneficial to keep your eyes on the wider picture rather than on tiny obstacles.
When your company is growing, developing new features, and your long-term goal is to be a leader in a specific field, you might come to a problem that your customers still perceive you only as providing services you started with, even though you offer so much more now.
It means it’s time for a rebrand, a fresh start. If you’re wondering what elements you need for a successful rebrand, keep reading.
Rebranding doesn’t only come with the visual side; it first starts with internal processes. Thus, it’s essential to revisit your set values, and you’ll probably need to add new ones.
Your company’s values will always help you choose the best employees and maintain their alignment and engagement. Additionally, they will support the company’s culture and serve as the cornerstone for the kind of team you want to assemble. Write down what you believe in, what you’re passionate about, and what you are talking about aligning with your brand. What does your brand believe in?
Next, it’s essential to go back to the vision. The vision serves as motivation and is a constant planning aid. Each choice you make moves you and your teammates one step closer to the company’s goal. Define your brand’s long-term vision. These questions should help you:
Where do you dream of being with your brand?
What do you dream of achieving with your brand?
When are you planning to achieve it?
- Brand positioning
By highlighting your unique differences, you can ensure that you stand out in the minds of your audience. If your brand positioning is exact, you feel more secure about the changes or new features that need to be made to your product. Your business maintains its market position while gaining strength and winning customers’ trust.
- Personality & tone of voice
For brand consistency, it’s essential to keep your voice consistent throughout your communication and content platforms (blog, email, social media, etc.). This will help because your audience will become familiar with and relate to your brand’s style. There are many different brand personality types; the one you choose needs to align with your values, vision, and positioning.
The logo is one of the most important aspects of a brand’s identity. It helps consumers understand what you sell, the industry you’re in, and even the kind of audience you’re targeting, in addition to differentiating you from the competitors. It has to be memorable and versatile.
People’s perceptions of your brand are influenced by the colors you use. It’s essential to select the right colors for your logo that convey the proper emotions and are in perfect alignment with the character of your business.
Another crucial component of a brand’s visual identity is its font. You can tell how humorous or professional a message can be just by looking at the typeface used in the headline or body text.
Knowing what rebrand strategy to follow will exponentially increase your chances of success. With all these points in mind, you can start a rebranding process. And if you need help in that process, don’t hesitate to contact us. We’re here to help and guide you!