First, look at the data, proving that your web design is fundamental and influences your sales. Here are some facts about users and website design:
- 44% will leave a company’s website if there isn’t any contact information or a phone number.
- 38% will stop engaging with a website if they find it unattractive.
- 70-80% research a small business online before visiting it or purchasing something from it.
- 51.3% of worldwide users access the web via mobile devices.
With data in mind, let’s move on to the things you might be doing wrong. These are the most common design mistakes that are hurting your website:
- Not keeping your site up to date.
- Design based on trends and not the users.
- Too many different font styles.
- Lack of contrast.
- The website is not optimized for mobile.
- Complex, confusing copy or too much text.
- Too many pop-ups and ads.
- Poor Navigation.
So, with the statistics and most common mistakes in mind, let’s discuss how to use design in an appealing way that doesn’t increase bounce rates.
Here are the best tactics for web design:
- Simplicity: Get rid of unnecessary design elements and make your site easy to understand.
- Hierarchy: Organize your site so visitors naturally go toward the most important elements.
- Navigability: Make sure your website’s navigation is clear and straightforward.
- Consistency: Your site’s overall appearance and feel should be consistent.
- Accessibility: Make it compatible with all devices (mobile, tablet, etc.).
- Conventionality: Don’t reinvent the wheel. Use elements and design with which people are familiar.
- Credibility: Be upfront about your intent and your pricing.
- User-centricity: Gather user responses to all site elements to get the best UX.
Diving a bit deeper, let‘s address each of the eight mistakes we named separately.
- If you’re not keeping your site up to date, it gives a bad first impression. And first impressions do matter. For example, poor image quality could scare your potential customers away. When in today’s world, you can search for something in just one second and get hundreds if not millions of results; you’ll simply click on another website if you’re not satisfied with the one you just opened.
- Too many trends might make customers feel like a product is identical to everything else on the market, which is harmful to how customers feel about a product. Knowing your audience and adjusting the design based on their needs is essential.
- Consistency is the key to having a successful and well-recognized business. If you use too many fonts on your website, it looks messy and less trustworthy. From our experience, you shouldn’t use more than three different fonts.
- Lack of contrast means that everything on your website kind of blends in together. Ensure your foreground and background elements have enough contrast for improved readability and simple details recognition.
- In today’s world, most users access everything they need via phone. So, your website must be mobile-friendly. When creating websites, we always suggest doing mobile-first and only then moving to desktop.
6. Users mostly scan your website and don’t read the text. A study from Nielsen Norman Group shows that 79 percent of the test users always scanned any new page they came across; only 16 percent read word-by-word. Information on your website should be easily scannable.
7. Don’t overwhelm your users with ads and pop-ups. Intrusive and obtrusive ads or pop-ups often turn users off, and what you thought may be an engaging strategy ends up being just too irritating and drives them off from returning. From our experience, locate pop-ups at the bottom of the screen and make sure that they don’t take up more than 25 % of the screen. This way, users can navigate your site and notice that something is trying to get their attention respectfully.
8. Users want to get from point A to point B as conveniently and fast as possible. If users don’t find what they came in for in a few clicks, they’ll leave your website and go to another one. It is essential to understand your users’ behavior, including what they regularly look for, popular products or services, shipping information, and contact details. Make that stuff easily available.
As you can see, web design elements need to be used wisely, so it increases your sales and doesn’t hurt your business. When considering creating or updating your web design, don’t hesitate to reach out to Rekos Agency. We will answer all your questions and lead you through the journey of creating a good user experience on your platform. The basis of how your business is viewed online is the design of your website. Make it count.
Sources: Adobe, Blue Corona, KoMarketing, StatCounter