Apvee is a SaaS startup company based in Italy but providing services worldwide. They focus on collaboration services for the Microsoft 365 platform. They are creating plugins for Microsoft 365 that let you increase your productivity and make the experience more pleasant for everyday use.
The goal of this project
The client wanted to express that the brand offers simple solutions to complex problems. Apvee describes itself as modern, simple, and clean. Our goal was to create a logo that would match this tech company vibe. Also, we had a mission to create an icon representing a connection between two platforms and products.
Design they had before
Apvee wanted complete branding from logo to merchandise. They had a few examples of logos, but none of them fit the needs and matched the company’s vibe. The biggest issue was that they had a couple of logo versions and not one. They were different and didn’t fit the value they were creating.
What we have created
As usual, we presented three logo versions to the client and explained the ideas behind them. The final logo you are seeing now is what we agreed on and chose for the Apvee brand. It has a techy style and a meaning behind it. At first sight, the icon is a lowercase letter A, but if you look closely, that little piece on the bottom completes the square shape. The idea behind the icon is that Apvee creates solutions that will complement your user experience of Microsoft 365.
The colors we choose have a mature, sophisticated, and technological vibe. They perfectly represent what Apvee is and what kind of solutions they are creating.
We have completed this project in less than two months. During that time, we had several client meetings, more than one designer was involved in this project, and we even had a fun voting session for the best logos at the office.
2 brand designers and 1 project manager worked on this project.
Our team used Adobe cloud to create this design.
5+ meetings had during the project.
What we have learned?
Branding is very connected to what you want to be as a brand. Some decisions are made based on the keywords and future perspectives of the brand. Brand identity is an essential part of the puzzle, but you and your team created a brand.
P.S. If you are a designer reading this case study, this is a little but important tip. Please don’t send a bunch of logos to the client, have a quick call, and then present the ideas. You will save tons of time and headaches.