We started with the logotype to create a unique and recognizable brand identity for QUAS. The logotype is simple yet powerful; it combines an eagle eye in the center and a market around it to represent intelligence, victory, trust, professionalism, accuracy, and support. The color palette was chosen according to psychological insights. In color psychology, blue is linked with trustworthiness and reliability, while Navy blue represents trust and stability. In addition to the logotype, we designed a set of brand details that can be used across various media platforms.
To ensure consistency across all media platforms, we created social media materials that incorporate the new branding. These materials include profile pictures and cover photos that feature the new logotype and brand details.